Flipkart, India, is enabling small businesses, rural entrepreneurs, and women-led enterprises to thrive in the digital economy through dedicated interventions. Flipkart has collaborated with various government bodies and also, as partners of the Government of Uttar Pradesh, participated in the Maha Kumbh Mela 2025 to educate and orient sellers under the One District One Product initiative and conducted training sessions for rural entrepreneurs. In 2024 alone, Flipkart has conducted over 40 workshops across India covering rural belts.