Flipkart unveils its post-purchase protection program, 'Trust Shield,' aimed at enhancing customer satisfaction by addressing issues like refunds, replacements, and product authenticity. This initiative responds to rising consumer concerns in e-commerce, providing added security for users. "Trust Shield signifies our commitment to building a trustworthy shopping experience," says Flipkart spokesperson Neha Sharma. This program is poised to strengthen Flipkart’s market position amidst increasing competition in India's online retail space.