Digital transformation in banking involves the integration of digital technology into all banking areas, aiming to meet customer expectations, improve operational efficiency, and address competitive pressures. The main goals include customer experience enhancement, customer-centricity, operational efficiency, data-driven decision making, innovation, product development, enhanced security and compliance, collaboration with fintech, sustainability and ethical practices, and employee empowerment. A purpose-driven strategy is crucial for banks to create long-term value for stakeholders and contribute to society. The quality of purpose-driven strategy implementation depends on factors such as customer context, organizational culture, digital strategy effectiveness, design implementation at all levels, and product value matching market requirements. Mid-size banks and credit unions have doubled their investments in digital transformation in fiscal year 2022.