Tech Mahindra, a prominent IT services company, is embracing emerging technologies such as generative artificial intelligence, quantum computing, and the metaverse to explore new growth opportunities in various industries. Kunal Purohit, Chief Digital Services Officer at Tech Mahindra, discussed the fundamental shifts occurring in the enterprise technology sector and how the company is adapting to these changes. Over the past decade, the tech industry has seen a significant transition towards digital operating models and increased digitization. In recent years, there has been a more pronounced shift towards cognitive digital models that integrate data and AI to enhance customer service, sales, and overall technological capabilities. Tech Mahindra is actively involved in this transformation, utilizing technologies like computer vision, natural language processing, AI, and machine learning to address complex technology challenges and achieve sustainable business outcomes.