Generative AI is Revolutionizing SMB Marketing, But Creating New Data Privacy Challenges

Posted under: MSME
Date: 2023-09-19
Generative AI is Revolutionizing SMB Marketing, But Creating New Data Privacy Challenges

Generative AI, like OpenAI's ChatGPT and Google's Bard, can transform small and mid-size businesses (SMBs). These tools level the playing field for local businesses, granting them access to technology on par with larger corporations revolutionizing their marketing and operations. AI can help SMBs improve search rankings, generate leads, and increase revenue. This enables small businesses to thrive in today's tech-driven world, fostering growth and innovation. However, data security is a priority when using platforms like ChatGPT. Compliance with regulations like CCPA and GDPR is necessary to ensure data protection. Generative AI has potential data privacy concerns, but if deployed well, it can benefit SMBs with efficiency gains in customer inquiries, website launches, blogging, advertising, and SEO. Scorpion's clients saw a two-fold productivity increase for routine tasks while maintaining or enhancing overall quality.

Read more at: streetfightmag.com