A survey by GoDaddy Inc. reveals that a majority of small businesses in the Philippines are actively digitalizing operations to enhance customer experiences and expand their reach. These businesses are adopting or planning to use various technology tools, including online customer service, digital payment systems, email notifications, online booking systems, and digital invoicing. Web security is a key focus, given the rise in cyberattacks targeting digitally transformed enterprises. The study highlights the importance of a social media presence, online stores, digital advertising, and websites for small businesses. About 95% of respondents express a willingness to invest more in online sales and marketing. The push for digitalization intensified after the COVID-19 pandemic, restricting mobility and emphasizing the need for online transactions. IT service provider ManageEngine emphasizes the importance of technology for hybrid work setups to retain talent.