Google is testing a Buy button for Flipkart products inside Gemini and AI Mode in India. Some users see the button on selected listings for smartphones, electronics and mobile accessories. Tapping it opens a Flipkart-branded checkout flow without leaving the AI interface. The test is limited to a small group of users and products. Other people still see ordinary Flipkart listings with no direct purchase option. Amazon products can appear in the same results but do not carry a Buy button. Google plans a wider rollout later in October, ahead of India’s festive shopping season. The experience differs from Google’s earlier Universal Commerce Protocol demos that used a Google-hosted checkout. Neither Google nor Flipkart has publicly detailed how affiliate tracking or commissions will work if purchases happen inside the AI chat. The move aims to take shoppers from product discovery straight to checkout.
Google is testing a Buy button for Flipkart products inside Gemini and AI Mode in India. Some users see the button on selected listings for smartphones, electronics and mobile accessories. Tapping it opens a Flipkart-branded checkout flow without leaving the AI interface. The test is limited to a small group of users and products. Other people still see ordinary Flipkart listings with no direct purchase option. Amazon products can appear in the same results but do not carry a Buy button. Google plans a wider rollout later in October, ahead of India’s festive shopping season. The experience differs from Google’s earlier Universal Commerce Protocol demos that used a Google-hosted checkout. Neither Google nor Flipkart has publicly detailed how affiliate tracking or commissions will work if purchases happen inside the AI chat. The move aims to take shoppers from product discovery straight to checkout.