Google One subscription service has rapidly expanded to 150 million subscribers, a 50% increase since February 2024. The growth is primarily driven by a new $19.99 monthly AI-enabled tier, which according to VP Shimrit Ben-Yair, has already attracted "millions" of subscribers. This expansion represents Google's strategic move to diversify revenue beyond advertising and compete in the evolving AI market.
Google One subscription service has rapidly expanded to 150 million subscribers, a 50% increase since February 2024. The growth is primarily driven by a new $19.99 monthly AI-enabled tier, which according to VP Shimrit Ben-Yair, has already attracted "millions" of subscribers. This expansion represents Google's strategic move to diversify revenue beyond advertising and compete in the evolving AI market.