Google introduces retail loan businesses in India.

Posted under: MSME
Date: 2023-10-25
Google introduces retail loan businesses in India.

Google India has launched sachet loans on its Google Pay application to assist small businesses in India. The loans are available at a rate of ₹15,000 and can be repaid in simpler amounts as low as ₹111. Google Pay has partnered with DMI Finance to provide these loan services. Google Pay has also launched credit lines on UPI in collaboration with ICICI Bank and expanded its portfolio of personal loans by partnering with Axis Bank. In the last 12 months, ₹167 lakh crore worth of loans were processed through UPI. Half of these loans were disbursed to borrowers with less than ₹30,000 of monthly income, primarily from tier 2 towns and beyond. Google India plans to enhance AI safety and manufacture Pixel smartphones locally, with Google Merchant Center Next allowing merchants full control over product feed content. Google Pay has bolstered its cybersecurity measures, preventing ₹12,000 crore worth of financial scams and blocking 3,500 predatory loan apps on GPay.

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