Google's "all-in" drive toward artificial intelligence (AI) now includes "AI mode" in its search engine, offering an expert-led conversational experience. The Mount View giant's vertical integration journey spreads across AI supply chain, including AI chips to user interfaces. Similar steps are taken by OpenAI and Amazon, signaling a trend in big tech. Zena Assaad, a Senior Lecturer at the Australian National University, warns this could lead to significant implications for users and companies alike, leading to potential power imbalances and vulnerabilities.