With the Digital Markets Act (DMA) coming into effect in the European Union this week, Google is making major changes to its products and services. Google announced that it will soon introduce more choice screens on Android, Chrome on the desktop, and Chrome on iOS. These will allow you to quickly and easily change your browser and search engine during the device setup process. In the same vein, those in the European Economic Area (EEA) can now head over to their account settings and toggle the ability to share their data across Google products and services. The tech firm has also noted that it will start showing more consent banners and allow advertisers to build them to have more transparency around the data being collected. When it comes to Google Search, the company has touted that it has already implemented over 20 changes, including the introduction of chips for comparison and aggregator sites related to hospitality services.