Google Gemini secured the top position in the 22nd Kellogg School Super Bowl Advertising Review with its emotional “New Home” ad, highlighting how AI supports life transitions through creativity and human connection. The win marks Google’s fourth first-place ranking. Anthropic’s Claude and Novartis also earned high praise, while Coinbase and ai.com received low grades for unclear messaging. Artificial intelligence dominated this year’s Super Bowl ads, alongside nostalgia, celebrity appearances, and a surge in health-focused campaigns, including weight-loss medications and wellness products.
Google Gemini secured the top position in the 22nd Kellogg School Super Bowl Advertising Review with its emotional “New Home” ad, highlighting how AI supports life transitions through creativity and human connection. The win marks Google’s fourth first-place ranking. Anthropic’s Claude and Novartis also earned high praise, while Coinbase and ai.com received low grades for unclear messaging. Artificial intelligence dominated this year’s Super Bowl ads, alongside nostalgia, celebrity appearances, and a surge in health-focused campaigns, including weight-loss medications and wellness products.