Google has launched an AI-driven ad suite in India, enhancing brand discovery for buyers and providing advanced customization for sellers. Key features include Shoppable CTV and AI Overviews, designed to streamline consumer engagement across searching, streaming, and shopping. Swiggy reported a 10-20% increase in consumers and a 40-50% faster ROI using Performance Max. Dan Taylor, Google’s VP of Global Ads, states, “AI is bringing us closer than ever” to effective targeting.
Google has launched an AI-driven ad suite in India, enhancing brand discovery for buyers and providing advanced customization for sellers. Key features include Shoppable CTV and AI Overviews, designed to streamline consumer engagement across searching, streaming, and shopping. Swiggy reported a 10-20% increase in consumers and a 40-50% faster ROI using Performance Max. Dan Taylor, Google’s VP of Global Ads, states, “AI is bringing us closer than ever” to effective targeting.