Google is enhancing its Search Generative Experience (SGE) for holiday shopping, leveraging AI to provide gift ideas, photorealistic images, and virtual try-ons. Launched in May, SGE has evolved to offer more interactive features, responding to longer and more specific search queries, especially in the apparel sector. Additionally, home-based and online businesses must obtain a Shop and Establishment Act license within 30 days of operation, facilitating processes like securing loans and opening accounts. The tool can now generate photorealistic images based on your description, allowing real-time refinements for a more tailored search. It also assists in gift ideas by organizing suggestions into subcategories. Virtual try-ons for men's tops have been added, complementing the existing feature for women's tops. SGE aims to improve user interactions and provide a more personalized shopping experience. To use these features, users need to activate SGE in their Google accounts.