GrabAds, the advertising arm of Grab, has launched Marketing Manager on mobile to empower micro, small and medium-sized enterprises (MSMEs) in Southeast Asia. The tool streamlines the marketing journey for MSMEs, allowing them to create advertisements and announce their latest offers and promotions from anywhere and anytime. It also introduces a new "spotlight campaigns" feature, where Grab curates specially designed campaigns for mobile, maximizing visibility and enhancing sales conversions. The new features include quick campaign setup, simple-to-understand performance reports, and cost-efficient campaigns. Southeast Asia's mobile-first culture is gaining momentum, with smartphone users expected to reach 342.1 million in 2023. Marketing Manager Pro offers comprehensive features for merchants, while GrabAds provides integrated advertising solutions.