As India strides towards becoming the world's third-largest economy by FY28, the economy is undergoing significant transformation. Startups and large enterprises are driving innovation, while micro, small and medium enterprises (MSMEs) are embracing digitisation. Industry data shows the e-commerce market is set to grow at a robust annual growth rate in the coming four years (2024 to 2029), and MSMEs will be the key beneficiaries of this expansion.