Adobe announced the general availability of the B2B version of its Journey Optimizer. This version will let enterprises use generative AI to help them identify and persuade the correct decision-makers for large purchases. With Adobe Journey Optimizer B2B (AJO B2B), brands can reach the right person and personalize their sales pitch. It lets users create buying groups to organize customer information.
Adobe announced the general availability of the B2B version of its Journey Optimizer. This version will let enterprises use generative AI to help them identify and persuade the correct decision-makers for large purchases. With Adobe Journey Optimizer B2B (AJO B2B), brands can reach the right person and personalize their sales pitch. It lets users create buying groups to organize customer information.