Nitra, a medical supply marketplace, has launched a platform that aims to provide physicians with a card that offers rewards for purchases and streamlines the reconciliation process, empowering them to handle their back-office operations more efficiently. Medical suppliers are incentivized to join as they gain access to a larger customer base and the opportunity to sell in bulk. Nitra corporate cardholders receive concierge purchasing support, a price match guarantee, and higher cash-back rewards. The purchasing capabilities provided to customers can feed into valuable data and analytics that can be leveraged to optimize product availability, pricing, and relevancy at scale. The goal is to create a seamless experience that encompasses expense management, payments, and procurement, ultimately streamlining back-office operations for physicians. By giving doctors a tool to manage their spending, payment products can empower them to handle their back-office operations more efficiently.