As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. Topic clusters and pillar pages give you a clear roadmap for boosting your website’s visibility and ranking on search engine results pages (SERPs). Effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO. A topic cluster is a content strategy approach of creating subtopic pages (AKA cluster content or cluster pages) to establish authorities around a central topic. Cluster pages delve deep into the specifics of a broader topic to provide more details and specificity. A pillar page is a comprehensive stand-alone page that covers a topic in depth on one page. A pillar page can adopt a hybrid hub/pillar strategy, combining detailed topic coverage with a directory-style linking approach to related cluster pages for effective navigation.