How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO (Festive Flashback)

Posted under: Web Technology
Date: 2024-01-03
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO (Festive Flashback)

In 2023, the SEO industry experienced significant advancements, including the launch of ChatGPT by Open AI and Google's Search Generative Experience, despite a slight decline in ""chat gpt"" searches. AI models, like SGE, are transforming content creation and analysis, potentially altering organic traffic dynamics and potentially reducing site traffic, requiring regulatory safeguards. Prioritize direct traffic for popularity, based on exceptional customer experiences and robust positioning. Explore alternative methods like paid search experiments and customer conversations to understand search intent. Create content machines that AI cannot replicate by leveraging human expertise. Identifying the right angle within topics and aligning content with Google's preferences is crucial for efficient content creation. Accelerating work with AI can enhance productivity and future-proof businesses. Staying engaged, experimenting, and adapting to new tools is essential for businesses.