IBM and L'Oréal have announced a collaboration to leverage generative AI to revolutionize cosmetic formulation. This partnership aims to develop a first-of-its-kind AI foundation model specifically designed for the beauty industry. By combining L'Oréal's expertise in cosmetic science with IBM's AI technologies, the collaboration will explore the use of sustainable raw materials, reduce energy and material waste, and enhance product performance. This will empower L'Oréal's 4,000 researchers worldwide with powerful tools to drive innovation.