India’s tech and durables sector grew by 6%, with smaller cities surpassing metro areas in sales. Rising digital adoption, affordability, and better rural connectivity fueled this growth. Consumers in non-metro regions are increasingly investing in smartphones, appliances, and gadgets, reflecting a shift in market dynamics and potential for further expansion in untapped regions.
India’s tech and durables sector grew by 6%, with smaller cities surpassing metro areas in sales. Rising digital adoption, affordability, and better rural connectivity fueled this growth. Consumers in non-metro regions are increasingly investing in smartphones, appliances, and gadgets, reflecting a shift in market dynamics and potential for further expansion in untapped regions.