India emerges as a significant player in the global AI landscape, with Google and Perplexity launching free AI Pro subscriptions to attract users. Google's initiative targets university students, while Perplexity, in partnership with Bharti Airtel, aims to reach 360 million users, with potential revenue of ₹71.64 billion ($862 million) if 1% convert to paid plans. The competitive landscape highlights aggressive strategies with projections indicating a market size of $17 billion by 2027.
India emerges as a significant player in the global AI landscape, with Google and Perplexity launching free AI Pro subscriptions to attract users. Google's initiative targets university students, while Perplexity, in partnership with Bharti Airtel, aims to reach 360 million users, with potential revenue of ₹71.64 billion ($862 million) if 1% convert to paid plans. The competitive landscape highlights aggressive strategies with projections indicating a market size of $17 billion by 2027.