Meta Platforms is reportedly developing a dedicated TV app for Instagram to reach viewers on living room screens, as revealed by head Adam Mosseri at the Bloomberg Screentime conference. This strategic move, aimed at expanding Instagram's audience of 3 billion monthly users, seeks to directly rival YouTube by enhancing video engagement and ad opportunities. Mosseri stated, "If people are watching more on TV, then the company needs to be there too," emphasizing the shift in user habits.