Instagram is testing a new "ad breaks" feature that requires users to watch unskippable ads before they can continue scrolling. The function, which has received criticism from users, is part of Instagram's efforts to increase value for marketers. The shift brings Instagram closer to YouTube's ad model, while users may still swipe past advertising on TikTok.
Instagram is testing a new "ad breaks" feature that requires users to watch unskippable ads before they can continue scrolling. The function, which has received criticism from users, is part of Instagram's efforts to increase value for marketers. The shift brings Instagram closer to YouTube's ad model, while users may still swipe past advertising on TikTok.