OpenAI has launched a pilot program integrating UPI payments into ChatGPT, allowing users to make purchases directly through the AI's interface via BigBasket. This pioneering move leverages India's Unified Payments Interface, facilitating seamless transactions while users engage with the AI. Analysts suggest this could redefine conversational commerce in India, as UPI is already a prevalent payment system. OpenAI aims to evaluate this pilot for broader integration opportunities, potentially transforming everyday transactions.
OpenAI has launched a pilot program integrating UPI payments into ChatGPT, allowing users to make purchases directly through the AI's interface via BigBasket. This pioneering move leverages India's Unified Payments Interface, facilitating seamless transactions while users engage with the AI. Analysts suggest this could redefine conversational commerce in India, as UPI is already a prevalent payment system. OpenAI aims to evaluate this pilot for broader integration opportunities, potentially transforming everyday transactions.