Logitech plans to increase spending on research, development, and marketing as it focuses on artificial intelligence, gaming, and business users, according to its chief executive. The company is investing in AI-driven technologies to enhance products and expand capabilities across different segments. Logitech said the strategy aims to strengthen growth opportunities in both consumer and enterprise markets. The increased spending reflects broader industry efforts to integrate AI into hardware and digital experiences while responding to evolving customer demand and competitive pressures.
Logitech plans to increase spending on research, development, and marketing as it focuses on artificial intelligence, gaming, and business users, according to its chief executive. The company is investing in AI-driven technologies to enhance products and expand capabilities across different segments. Logitech said the strategy aims to strengthen growth opportunities in both consumer and enterprise markets. The increased spending reflects broader industry efforts to integrate AI into hardware and digital experiences while responding to evolving customer demand and competitive pressures.