Logitech says no to AI gadgets, calls them solutions looking for a problem

Posted under: AI technologies
Date: 2025-12-04
Logitech Resists AI Gadgets: Focus on Integrated Solutions | Justo Global

Logitech CEO Hanneke Faber has expressed skepticism about AI-specific gadgets, stating they "are a solution looking for a problem that doesn’t exist." While the company will not create standalone AI devices, it continues to integrate AI into its existing products, such as video cameras with intelligent framing and the MX Master 4 mouse, which accesses ChatGPT. Faber noted that Logitech invests about 6% of sales in R&D, focusing on innovation without standalone AI hardware.

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