The US Small Business Administration report highlights the increasing competition and shifts in consumer behavior, particularly in sales and marketing. With a 49% rise in SMBs since the early 1980s, the market is expanding, and over 70% of consumers now expect personalized interactions with brands. However, the digital revolution presents opportunities, such as e-commerce, which could represent over 20% of global retail sales by 2023. Data analytics tools and personalized marketing strategies can lead to significant growth and long-term viability for SMBs. Luciana Rigo Rodrigues Pucci, a seasoned sales and marketing expert, is launching RIGO & PUCCI CONSULTING LLC in Florida to transform sales and marketing strategies for North American companies, focusing on products and consumer goods sectors. Pucci analyzes market trends, competitors, and consumer behaviors.