Main Street SMBs relying on eCommerce or omnichannel sales displayed a higher level of optimism (57%), compared to those primarily relying on in-store purchases (38%), according to joint research by PYMNTS Intelligence and Enigma. “We went through one of the most volatile macro environments... and I think many [SMBs] are now starting to think about going on the offensive,” Charles Zhu, VP of product at Enigma, told PYMNTS. As the landscape for SMBs advances, payment providers can play a crucial role in supporting evolving and emergent eCommerce strategies. Looking ahead to 2024, Zhu predicts that AI assistance and engagement could revolutionize the SMB space, especially for complex transactions requiring a more consultative approach. The ability to have one-on-one tailored conversations with customers online could transform the way small businesses engage with their clientele, enhancing customer service and driving sales.