Main Street SMBs relying on eCommerce or omnichannel sales displayed a higher level of optimism (57%), compared to those primarily relying on in-store purchases (38%), according to joint research by PYMNTS Intelligence and Enigma. “We went through one of the most volatile macro environments... and I think many [SMBs] are now starting to think about going on the offensive,” Charles Zhu, VP of product at Enigma, told PYMNTS. As the landscape for SMBs advances, payment providers can play a crucial role in supporting evolving and emergent eCommerce strategies. Looking ahead to 2024, Zhu predicts that AI assistance and engagement could revolutionize the SMB space, especially for complex transactions requiring a more consultative approach. The ability to have one-on-one tailored conversations with customers online could transform the way small businesses engage with their clientele, enhancing customer service and driving sales.
Main Street SMBs relying on eCommerce or omnichannel sales displayed a higher level of optimism (57%), compared to those primarily relying on in-store purchases (38%), according to joint research by PYMNTS Intelligence and Enigma. “We went through one of the most volatile macro environments... and I think many [SMBs] are now starting to think about going on the offensive,” Charles Zhu, VP of product at Enigma, told PYMNTS. As the landscape for SMBs advances, payment providers can play a crucial role in supporting evolving and emergent eCommerce strategies. Looking ahead to 2024, Zhu predicts that AI assistance and engagement could revolutionize the SMB space, especially for complex transactions requiring a more consultative approach. The ability to have one-on-one tailored conversations with customers online could transform the way small businesses engage with their clientele, enhancing customer service and driving sales.