Mercedes-Benz begins beta testing ChatGPT integration in its MBUX Voice Assistant, with over 900,000 eligible vehicles in the U.S. The three-month trial aims to refine voice assistant capabilities, utilizing Microsoft’s Azure OpenAI Service. "Mercedes-Benz is the first car maker to launch ChatGPT in its vehicles," stated a Microsoft representative. This initiative underscores the rising trend of AI adoption in the automotive industry as manufacturers seek innovative tech partnerships to enhance consumer experiences.