Meta is enhancing WhatsApp Business with new AI-powered tools and voice features to improve customer engagement and operational efficiency. Announced at the global Conversations 2025 conference, these updates include automated responses and centralized marketing campaigns, allowing businesses to manage ads across WhatsApp, Facebook, and Instagram. With over 200 million monthly users, WhatsApp Business is evolving into a significant revenue source for Meta, which plans to test AI integration for e-commerce websites in Mexico soon.