Meta has removed about 10 million profiles impersonating large content producers through the first half of 2025 as part of a crackdown to combat "spammy content." Facebook has also taken action against approximately 500,000 accounts identified as engaging in inauthentic behavior and spam, including demoting comments and reducing content distribution. The move comes as Meta increases its investment in AI, with CEO Mark Zuckerberg announcing plans to spend billions on computing infrastructure for its first supercluster.