Meta has introduced Business AI, a plug-and-play sales agent aimed at enhancing guided shopping and lead conversion for brands. Currently available to eligible U.S. businesses, the tool customizes based on product catalogs and past campaigns. Alongside the rollout, Meta is launching an AI business assistant in Ads Manager, which offers campaign diagnostics. Business AI aims to reduce drop-offs in sales conversions and bolsters Meta's AI capabilities, positioning it strategically in the market.