Meta reduced its ad-free subscription price for Facebook and Instagram by 40% in the EU, offering users ad-free access for 5.99 euros on desktop and 7.99 euros on mobile. Alternatively, EU users can access the apps for free with less personalized ads, based on minimal data like age and location. Meta’s compliance reflects EU regulatory demands to limit personalized advertising.
Meta reduced its ad-free subscription price for Facebook and Instagram by 40% in the EU, offering users ad-free access for 5.99 euros on desktop and 7.99 euros on mobile. Alternatively, EU users can access the apps for free with less personalized ads, based on minimal data like age and location. Meta’s compliance reflects EU regulatory demands to limit personalized advertising.