Microsoft introduces a direct shopping feature in Copilot, allowing users to complete transactions within chat interactions. This feature is currently in rollout on the Copilot web client in the US, collaborating with select retailers such as Urban Outfitters and Anthropologie. Users can receive product recommendations and checkout directly, thanks to partnerships with PayPal, Stripe, and Shopify. CEO Aashish Kumar states this positions Microsoft to enhance conversational commerce, setting it apart in the competitive market.
Microsoft introduces a direct shopping feature in Copilot, allowing users to complete transactions within chat interactions. This feature is currently in rollout on the Copilot web client in the US, collaborating with select retailers such as Urban Outfitters and Anthropologie. Users can receive product recommendations and checkout directly, thanks to partnerships with PayPal, Stripe, and Shopify. CEO Aashish Kumar states this positions Microsoft to enhance conversational commerce, setting it apart in the competitive market.