Microsoft is gearing up to test a free, ad-supported version of Xbox Cloud Gaming, enabling users to stream select titles without requiring a Game Pass subscription. Reports suggest players may encounter ads lasting about two minutes before accessing games, with potential limits of one hour per session and five hours free monthly. This initiative may address backlash following the recent price hike of Xbox Game Pass Ultimate, from $19.99 to $29.99 in the U.S. market.