New Study Unpacks Financial Motivation of Small Business Owners to be Financial Sustainability Over Growth

Posted under: SMB
Date: 2024-11-13
New Study Unpacks Financial Motivation of Small Business Owners to be Financial Sustainability Over Growth

Best-selling author and business coach Mosongo Moukwa has unveiled findings from a new study showing that the financial motivation of the owner- managers of small businesses lies in survival and stability of the firm rather than growth. Conducted over the past two years amongst 60 small business owner-managers across the U.S., the findings offer a timely perspective on small business' resilience.

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