Best-selling author and business coach Mosongo Moukwa has unveiled findings from a new study showing that the financial motivation of the owner- managers of small businesses lies in survival and stability of the firm rather than growth. Conducted over the past two years amongst 60 small business owner-managers across the U.S., the findings offer a timely perspective on small business' resilience.
Best-selling author and business coach Mosongo Moukwa has unveiled findings from a new study showing that the financial motivation of the owner- managers of small businesses lies in survival and stability of the firm rather than growth. Conducted over the past two years amongst 60 small business owner-managers across the U.S., the findings offer a timely perspective on small business' resilience.