Online car platforms bet on digital transformation to drive sales growth

Posted under: Digital Transformation
Date: 2024-02-29
Online car platforms bet on digital transformation to drive sales growth

For online car platforms, the road to profitability has been volatile and oftentimes elusive. “Inventory’s been lumpy, aging, and—in the age of (still) high interest rates — tough to afford for many consumers, as the spate of recent earnings reports from the online platforms show,” PYMNTS wrote in November. For instance, when acquiring cars for resale, Carvana offers potential sellers the convenience of completing the entire transaction from their desktop or mobile device, as highlighted in the company’s quarterly earnings call last month. Additionally, Carvana uses its new proprietary CARLI technology to streamline inspection and reconditioning processes. According to Wheeler, while January was not a robust month for sales, 10,000 people went through the vehicle configuration process, resulting in approximately 25,000 vehicles being added to their online garages. Over the last few months, the online platform has successfully facilitated 35,000 car sales.

Read more at: www.pymnts.com