OpenAI introduces a shopping feature to ChatGPT, offering an alternative to Google Shopping by providing organic, non-paid product listings. Users can browse through categories such as electronics and home goods with recommendations pulled from sources like WIRED and Reddit. The feature prioritizes personalized, conversational interactions, storing user preferences for future suggestions. While OpenAI experiments with affiliate models, the tool aims to enhance user experience first, targeting ambitious revenue goals, potentially reaching $125 billion by 2029.