OpenAI, known for its advanced AI models like ChatGPT, is cautioning against overestimating the immediate transformative impact of AI on businesses. The company's COO, Brad Lightcap, emphasized that AI, though promising, is still in its experimental phase and can't provide a singular solution for comprehensive business change. OpenAI has launched an enterprise version of ChatGPT to address concerns about data protection and fine-tuning options. While many see potential in generative AI, some early adopters, like Morgan Stanley, have faced challenges, with reports indicating that the bank's AI-powered chatbot wasn't embraced by wealth managers. There are broader industry concerns, particularly in journalism, where AI-generated content has faced backlash for inaccuracies or insensitivity. Despite these challenges, OpenAI is working through a waitlist for its enterprise offerings, highlighting ongoing interest and demand in the evolving landscape of AI applications for businesses.