OpenAI Heading To Hollywood To Pitch Revolutionary “Sora”

Posted under: AI technologies
Date: 2024-03-26
OpenAI Heading To Hollywood To Pitch Revolutionary “Sora”

Some of the most important meetings in Hollywood history will take place in the coming week, as OpenAI hits Hollywood to show the potential of its “Sora” software to studios, talent agencies, and media executives. Producer Tyler Perry has already seen it in action and was so impressed that he put on hold plans for an $800 million studio expansion in his Atlanta base. “Being told that it can do all of these things is one thing, but seeing the capabilities, it was mind-blowing,” he said in an earlier interview. Sora will likely be released to the public later this year. An Open AI company spokesperson gave a vaguely worded response on its plans: “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment – rolling out AI advances in phases". AI’s potential to disrupt the industry is no surprise. Its effects were prominent in the negotiations related to last year’s Hollywood writer’s strike.

Read more at: deadline.com