OpenAI has eliminated references to Jony Ive's startup 'io' due to a trademark dispute, asserting, “We don’t agree with their interpretation.” The move follows a legal challenge from Ive’s company over its use of 'io' in OpenAI's branding. This comes as both parties navigate complex intellectual property issues, highlighting the ongoing tension in the tech sector regarding brand identities and trademarks. The resolution remains pending, illustrating a growing concern for startups in the AI landscape.