Paramount is prioritizing smaller businesses with limited marketing budgets, aiming to expand their exposure through affordable ads tied to Hollywood content. The move involves hiring executives with social media experience. Paramount Advertising focuses on helping smaller companies reach larger premium content audiences through precise digital streaming distribution. This strategic shift by Paramount, known for legacy media brands like CBS and MTV, is driven by the need to adapt revenue models and tap into the untapped market of smaller enterprises. The initiative follows the launch of EyeQ, bundling content from CBS Interactive, Viacom Video, and Pluto TV. Paramount aims to prove the effectiveness of premium video advertising on big screens for smaller businesses, leveraging non-skippable ads and brand-safe content. The newly hired executives will enhance Paramount Ad Manager to provide a direct and responsive advertising interface.