Leading market research firm Parks Associates will present vital consumer and small-to-medium business (SMB) insights at the upcoming Wi-Fi World Congress USA 2025. The presentation will highlight their latest findings on router adoption channels, revealing that 71% of US home-internet households receive their router/gateway from their Internet Service Provider (ISP). This data underscores the dominant role ISPs play in home networking equipment distribution, offering crucial market intelligence for industry stakeholders and technology providers in the evolving connected home landscape.
Leading market research firm Parks Associates will present vital consumer and small-to-medium business (SMB) insights at the upcoming Wi-Fi World Congress USA 2025. The presentation will highlight their latest findings on router adoption channels, revealing that 71% of US home-internet households receive their router/gateway from their Internet Service Provider (ISP). This data underscores the dominant role ISPs play in home networking equipment distribution, offering crucial market intelligence for industry stakeholders and technology providers in the evolving connected home landscape.