PayPal is launching an advertising platform built on a trove of customer transaction data. The company’s new advertising business will encompass purchase information and customer spending habits from PayPal and its sister app Venmo. "If you’re someone who’s buying products on the web, we know who is buying the products where, and we can leverage the data,” Grether, Head of Advertising at PayPal, said in a statement.
PayPal is launching an advertising platform built on a trove of customer transaction data. The company’s new advertising business will encompass purchase information and customer spending habits from PayPal and its sister app Venmo. "If you’re someone who’s buying products on the web, we know who is buying the products where, and we can leverage the data,” Grether, Head of Advertising at PayPal, said in a statement.