A management consulting firm partnered with EGROW Foundation, India SME Forum, IFC, and Business World to release a report titled "Online Advertising by Indian MSMEs - Insights, Impact & Way Forward." It explores the transformative impact of digital advertising on India's MSMEs. Over 59% of MSMEs have found online advertising instrumental in achieving diverse business objectives. The report launch had key stakeholders like government officials, Indian business owners, digital advertising platforms, and think tanks. The Hon'ble Union Minister for MSME, Shri Narayan Rane, emphasized the role of digital tech in aiding MSMEs' growth and competitiveness, particularly for women-led MSMEs with limited budgets. The MSME sector contributes 30% to India's GDP. 80% of SMEs credit online advertising for higher profits. Technology is transforming MSMEs' competitiveness, with growing adoption of online advertising.