OpenAI has entered a company-wide "code red" following Google’s launch of its Gemini 3 AI model, which has gained remarkable traction among users. CEO Sam Altman indicated this heightened urgency won’t solely pivot on Gemini 3's impact, although competition drives focus on enhancing ChatGPT. OpenAI aims to wrap up this phase by January 2025, reallocating engineers and resources to expedite the release of its advanced GPT-5.2 model, which boasts improved functionalities for professional tasks.