Reddit plans to enhance search in 2025 by integrating Reddit Answers, which curates responses to complex questions. CEO Steve Huffman sees it as unlocking Reddit’s vast knowledge base. Despite AI-driven growth, Reddit missed user growth targets. The company aims to improve onboarding with search, boosting engagement and revenue, while hiring engineers to build a dedicated search team.
Reddit plans to enhance search in 2025 by integrating Reddit Answers, which curates responses to complex questions. CEO Steve Huffman sees it as unlocking Reddit’s vast knowledge base. Despite AI-driven growth, Reddit missed user growth targets. The company aims to improve onboarding with search, boosting engagement and revenue, while hiring engineers to build a dedicated search team.