Reddit, one of the world's most popular social media platforms, has unveiled a plan to financially reward its top contributors for their valuable posts. Under this scheme, Reddit will share its revenue with users who are granted the coveted "gold" award by fellow community members. These gold awards will be available for purchase, ranging in price from $1.99 to $49. The individuals receiving these accolades will, in turn, pocket up to half of the purchase price, making it potentially lucrative for content creators. Reddit's decision to monetise content creators is also a shift in its business model, especially in light of the backlash the platform faced in June. During that tumultuous period, a significant portion of Reddit was rendered inaccessible as a form of protest against the company's senior management. Gold has been a fixture on Reddit for quite some time, initially serving as a virtual token of appreciation for exceptional posts or comments.